Autogage Mechanical
Oil Pressure Gauge
Part
No. ATM-2312
Retail Price - $27.88
If you didn't already know, Autogage
is an Auto Meter product. Autogage fills Auto Meter's need for
a low cost "street" gauge to compete with low-buck
import gauges like Summit's private brand. Creating a low
cost sub-brand is a smart business strategy employed by other
U.S. manufacturer's in the industry as well. The strategy
is used to lessen the impact of imports on a U.S. manufacturer's
premium lines.
Take note that Auto Meter's decision to dedicate a distinct
and seperate brand name for Autogage, rather than giving the
line a "model" name (Pro-Comp, Sport-Comp, Phantom,
Cobra etc.), indicates that Auto Meter probably does not want
the high quality identity of the Auto Meter brand so obviously
associated with Autogage. This is evidenced by the unique
Autogage packaging shown here. Given that, let's take a look
at the gauge.

VDO Mechanical Oil Pressure Gauge
Part No. VDO-150624
Retail Price - $27.95
VDO gauges are a product of SiemensVDO, a division
of the massive Siemens company. Siemens is one of the world's
largest electrical engineering companies, they are headquartered
in Berlin and Munich. To provide some perspective, Siemens
is an OEM supplier of modern automotive electronics and mechatronics
which includes complete digital instrument clusters for Mercedes
Benz. VDO
Performance Instruments for end-users like you and me
is just one very small part of the entire Siemens company.
From packaging to hardware, we were curious to see how "in-touch"
this major corporation could be with niche enthusiasts like
us.
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